The web is ubiquitous like air, like water, like food. What colors or flavors or tone of voice makes a person, a group of people—your customers—feel at home? The Yummmy web is an integrated vision of how businesses, organizations and self-branded individuals can use technology to amplify their message, sell their products and make their audience feel catered to.
The starting point of the Yummmy Web is understanding and having empathy with your audience. Before you can define an audience you need a clear strategy. We look at your whole enterprise and help you categorize your assets and prioritize your goals. Then we find out what your audience is searching for and how they like to see it presented.
The vitality of the Yummmy Web comes from its live feel, abundant offerings and frequency of updates. Whatever your content resources are, your web presence should amplify and multiply its impact. Consistent content production schedules helps your site meet and exceed your audience's expectations. Fortuitously, they will please Google too.
Where the web really diverges from other media is in its incredibly flexible and supple utility. To succeed, your content, expertise and products have to fill tangible needs and solve real-world problems. To quote the great TV pitchman Ron Popeil, "but wait, there’s more!" Your site has to make it clear that you have what your audience needs, and you have a lot of it.
Part of the concept behind the YummMy web is that content is like food. People want it and need it and are often incredibly particular about it. A YummMy site cooks fresh everyday to keep customers coming back. In a larger sense, the web has become a huge ecosystem, with websites as niche habitats. Pleasing people is as much ecology as marketing.
Every business is now a web business. Web 2.0 ushered in an era of participatory content. Web 3.0 brings that content to everyone, all the time. Making a web product YummMy is hard work, but the technology doesn't have to be. We bring together tools, services and best practices that provide recipes for success. Click here for a free consultation.